Overview

Business descriptions play a pivotal role in conveying a company's identity, services, and value proposition. For agencies managing multiple client profiles, ensuring that each business has accurate and compelling short and long descriptions is essential for brand consistency and effective communication across platforms.

Background & Workflow

Short and long descriptions serve distinct purposes:​

• Short Description: A concise summary that appears in search results and listings, providing a quick overview of the business.
• Long Description: A detailed narrative that offers in-depth information about the business's history, services, and unique selling points.​

Maintaining up-to-date descriptions ensures that potential customers receive accurate information, enhancing trust and engagement.

Step-by-Step Workflow

Access the Profile Summary:

• Navigate to the 'Local' tab in the dashboard.
• Select the desired business profile.

Edit Business Descriptions

Locate the 'Descriptions' section. Update the short and/or long descriptions as necessary. Save changes to update the profile.

Glossary of Terms

Short Description: A brief overview of the business, typically limited to a specific character count, used in search results and listings.

Long Description: An extended narrative providing detailed information about the business's offerings, history, and unique attributes.

Profile Summary: A consolidated view of a business's information, including descriptions, attributes, and media.

Tips for Agency Success

Consistency is Key: Ensure that descriptions are uniformly applied across all client profiles to maintain brand integrity.

Regular Updates: Periodically review and update descriptions to reflect changes in services, offerings, or branding.

Client Collaboration: Engage with clients to craft authentic and compelling descriptions that resonate with their target audience.

SEO Optimization: Incorporate relevant keywords naturally within descriptions to enhance search visibility.