Content Studio

• Users can now select a Brand Voice and Target Audience for each piece of content they generate.

Automotive Form Leads:

• New feature in the Analytics dashboard for automotive clients.
• Enables detailed performance tracking for form leads.
• Offers a clearer understanding of form submission data across automotive dealerships.

OTA Widget Bookings and Revenue Metrics:

• Implemented tracking for bookings and revenue through the OTA widget.
• Provides insights into OTA widget performance for optimizing user engagement and revenue.

Schema Manager - Schema Script Loading Issue:

• New error type introduced in the Milestone Schema Manager.
• Highlights issues when schema script is present but fails to load.
• Offers guidance on resolving these issues through a ‘Learn More’ option.

Content Studio

Brand Voice

Creating content that speaks to your audience while staying true to your brand's identity is key to driving engagement and fostering meaningful connections. With the Brand Voice and Target Audience feature in Content Studio, you can now customize your content like never before. This powerful tool allows you to define a specific tone, style, and audience for every piece of content you produce, ensuring that each post not only reflects your brand's unique personality but also resonates with the people you want to reach. Whether you're tailoring content for a professional, playful, or conversational tone, or aiming to engage different demographics, this feature simplifies the process—making your content more impactful and your brand more relatable.

You can now select a brand voice for your content from the Preferences section within Milestone Content Studio. Learn More

Target Audience

Creating content that truly connects with your audience requires more than just great writing—it demands precision in knowing who you're speaking to. With the Target Audience Selection feature, you can refine your content by customizing it to resonate with the exact audience you're looking to attract. This powerful tool allows you to add detailed characteristics of your target audience, such as age, gender, search intent, interests, and more. By personalizing these elements, you ensure that every piece of content not only aligns with your brand’s goals but also speaks directly to the needs, preferences, and behaviors of your ideal audience. Whether you're targeting a specific demographic or focusing on niche interests, this feature helps make your content more engaging, relevant, and impactful.

You can now select a Target Audience for your content from the Preferences section within Milestone Content Studio. Learn More

Analytics

Automotive Form Leads

We have introduced a new feature in the Analytics dashboard for automotive clients, enabling performance tracking for form leads with detailed breakdowns. This enhancement aims to streamline lead performance analysis and offer a clearer understanding of form submission data across all automotive dealerships. Learn More

OTA Widget Bookings and Revenue Metrics

We have implemented tracking for bookings and revenue generated through the OTA widget. This enhancement provides valuable insights into the performance of the OTA widget, helping to optimize user engagement and revenue generation. Learn More

Schema Manager

Schema Script Loading Issue

Occasionally, even though the schema script is present for a page, it can run into problems while loading the script. We have introduced a new error type in Milestone Schema Manager to highlight such errors.

You can learn more about how to resolve such issues by clicking on ‘Learn More’.