AI Insights

The Executive Summary in your Analytics dashboard features monthly AI-generated insights. These insights highlight key performance changes, uncover the reasons behind them, and suggest next steps directly within your Executive Summary. With no extra work on your end, you’ll gain quick, actionable recommendations to support more informed and efficient marketing decisions.

Path: Analytics > Executive Summary > Select Profile

Step 1: Click on ‘Executive Summary’ in the Analytics expanded menu.

Step 2: Click on the action icon corresponding to the profile for which you wish to view AI Insights.

Step 3: The Executive Summary will now display AI insights for the selected profile for various metrics. The metrics are calculated on a monthly basis and compared Year-on-Year.

You can expand the insights for a category by clicking on the dropdown icon corresponding to it.

You can see historic AI Insights by changing the month from the top-right dropdown.

You can also view AI Insights for Paid Media by clicking on the ‘Paid Media’ tab.