Performance Summary Overview
Gain an insight into your presence across local searches.
The Local Performance Summary displays key performance data of the business and its profiles. The widgets display:
- Location Listing Performance
- Top 5 & Bottom 5 listings in terms of clicks to website
- Profile Completeness
- Voice Search readiness of the business (Is your business found on voice assistant?)
- Local Listing Status Widget
Using page filters:
The page will display data based on the filters chosen by the user. The user can filter performance data based on the profiles chosen and the date range selected.
Since all profiles have been selected, the page will display the data of all the business profiles collectively.
Users can choose a certain date range to view the performance data or can even make a custom comparison (Y-O-Y).
To make a custom comparison, click on ‘Custom’, choose the period, click on ‘Compare’ for either the previous year or previous period, and click on ‘Apply’.
1. Location Listing Performance:
The 'Location Listing Performance' widget displays the performance of your Google Business Profile across three Key Performance Indicators (KPIs).
Phone Calls:
The number of phone calls placed to your business via your Google Business Profile.
Driving Directions:
The number of times users have clicked on 'Directions' in the Google Business Profile to find your business location.
Clicks to Website:
Traffic generated for your website via your Google Business Profile.
2. Top 5 & Bottom 5 listings
Based on the data tile selected in the 'Location Listing Performance' widget above, the Top 5 and Bottom 5 business locations, and their individual performance data, are displayed here.
3. Profile Completeness widget
The 'Profile Completeness' widget displays the completeness of the data provided for your local business profiles to Milestone Local. This data is published across multiple channels like Google, Apple, Bing, Facebook, etc.
The number of locations that have achieved 100% profile completeness, locations that have more than 75% completeness for their Core Information, more than 50% completeness for their media, and more than 60% completeness for their business details.
Click on the scorecard tile to view the locations that have achieved profile completeness for the different categories. For example, we’ll click on the 47 locations that have achieved more than 75% completeness for their Core Information.
Upon clicking on the data tile you will be redirected to the 'Publishers' section with the '75% Completeness' filter applied. This will display only the profiles that have achieved 75% or more completeness in their core information.
Using the ‘All Locations’ drop-down filter, businesses can view their locations that have 100% profile completeness, completeness of their Core Information (UNAP, Description, Special hours, etc.,) more than 75%, media completeness of more than 50%, and so on.
Click on the ‘By Source’ tab to view the profile completeness data of each directory.
On this screen, using the ‘Sources’ drop-down filter, a business can filter the sources they wish to view the data of fulfillment progress and local statuses (In-sync, In-Progress, etc.,)
The Profile Completeness widget also displays key insights that businesses need to look into to improve their profile completeness. In addition, businesses have ‘Actions’ that they can carry out by clicking on the ‘Actions’ button.
For example, if the insights highlight that no Google Post was scheduled in the last 30 days, the business can click on ‘Get Started’ to create and schedule a Google Post.
The business will be redirected to the ‘Post Summary’ screen. Click on 
to create a post.
The business can carry out similar actions for reviews, update business and additional categories, Q&As that need to be responded to, photos, etc.
4. Local Listing Status Widget
The Local Listing Status widget gives businesses a single view of a consolidated report of all business profiles and their listing statuses across all directories. Milestone Local’s ‘Location Listings Status’ widget allows you to monitor managed listings across thousands of locations from a single widget. The number '526' denotes the number of listings across directories. Similarly, '461' denoted listings that are managed by us and '65' denotes the listings that are just monitored.
Managed Listings
Managed listings are local profiles across various local channels that are managed via Milestone Local.
Monitored Listings
Monitored listings are local profiles across various channels that are monitored on Milestone Presence Cloud but are managed by the client or other third parties. These listings are only flagged for inconsistencies.
The left side of the listing status widget displays a piechart with the number of managed vs monitored listings
The right side of the listings status widget displays a piechart with the status of your Managed Listings
