AMP Analytics

AMP Analytics - Universal Analytics (UA)

Accelerated Mobile Pages certainly drive the engagement of your pages and using the AMP tab under 'Website Performance' you can track the performance of your AMP for the selected date range period. 

Against a scrorcard tile, click on the drop-down to select a KPI which you wish to see and compare on the trend graph. You can view key KPIs such as sessions share, sessions, page views, website leads, booking, and revenue of your AMP. 

To view location data, click on the location button. 

AMP Analytics - GA4

Accelerated Mobile Pages (AMP) offer rapid browsing experience for mobile users by ensuring near-instantaneous web content loading. This boost in speed can enhance user engagement, decrease bounce rates, and potentially improve search engine rankings. Furthermore, AMP's optimized and streamlined design can lead to greater ad visibility, consistent user experience, and reduced server loads, making it a beneficial tool for many publishers aiming for improved performance and monetization on mobile devices.

Milestone Insights provides in-depth data analysis on the performance of your AMPs for GA4.