Release Oct 7, 2024
Milestone's latest updates enable content performance exports, AI usage tracking, and enhanced Apple integration for improved SEO, AI insights, and local business listings.
Insights
Export Keyword Performance
Opportunity: Analyzing keyword performance data online can be limiting, making it difficult to share insights, track trends over time, and integrate data into broader marketing strategies.
Solution: Milestone Insights now allows you to export keyword performance data for offline viewing and distribution. The downloaded spreadsheet includes key metrics such as keywords, keyword group, search intent, query type, monthly search volume, CPC, device type, search engine, rank, rank change vs. previous week, and URL, providing a comprehensive dataset for deeper analysis and strategic planning.
Path: Milestone Insights > Content & Relevancy > Keywords & SERPs > Rank Tracking
AI Overview
Opportunity: As AI-driven search results become more prevalent, businesses need visibility into how their content is used in AI-generated summaries on Google. Without this insight, optimizing for AI-driven search and adapting SEO strategies can be challenging.
Solution: Milestone Insights now displays AI Overview data, showing how often your pages are used as a source for AI-generated search results on Google. This visibility provides strategic insights into your content’s role in AI search, helping you refine SEO strategies, enhance digital presence, and stay ahead of AI-driven search advancements.
Path: Milestone Insights > Content & Relevancy > Content Performance > Universal Search Results
Schema Manager
AI Overview
Opportunity: With AI-generated search results shaping the future of SEO, businesses need insights into how often their content is referenced in AI-driven searches. Without this data, it’s difficult to assess website authority and relevance in evolving search landscapes.
Solution: Milestone Schema Manager now displays how often your pages are used in AI-generated search results, offering a clear measure of website authority and relevance. This insight helps businesses refine SEO strategies, strengthen content visibility, and stay competitive in AI-driven search environments.
Path: Milestone Schema > Performance Summary > Total Universal Search Results
Local
Temporarily Closed – Apple
Opportunity: Keeping business status updates consistent across platforms is essential for customer trust and accuracy. Without seamless updates, businesses risk outdated information on key platforms like Apple Maps, leading to potential confusion and missed opportunities.
Solution: Milestone now submits ‘Temporarily Closed’ status updates to Apple, ensuring accurate information is reflected across Apple Business Manager, Apple Maps, Apple Business Connect, and other Apple products. This integration helps businesses maintain consistency, improve visibility, and enhance customer experience across Apple’s ecosystem.
Path: Milestone Local > Performance Summary > Locations > Profile Summary
Action Links – Apple
Opportunity: Ensuring seamless navigation from Apple Business Profiles to key website pages can be challenging without centralized control. Outdated or missing links may lead to lost engagement and missed conversion opportunities.
Solution: Milestone Local now supports Action Links for Apple Business Connect, allowing businesses to update and manage links directly within Milestone Local. These links ensure visitors can easily navigate to specific website pages from Apple Business Profiles, improving user experience, engagement, and conversion potential across Apple’s ecosystem.
Path: Milestone Local > Performance Summary > Locations > Profile Summary > Add Action Links