Overview
If you're running paid campaigns for your website, the Paid media section will help you track the performance of your campaigns across channels.
Overview – widget
The overview widget in displays data across multiple Key Performance Indicators (KPIs) for your paid campaigns across channels. Using the four data tiles you can view comparative data for KPIs like clicks, impressions, revenue, bookings, leads, etc. Use the drop-down on any scorecard tile to select a KPI of your choice.
You can use the location icon at the top right of the widget to view paid media campaign data for specific locations. You can use the columns dropdown menu to select KPIs to display.
Performance Comparison
The Performance Comparison widget displays the comparative data across KPIs for all your paid channels. For each KPI, reference the color coded of each channel to see where on which channel you're performing best.
