Website Performance Overview
The Overview tab in Website Performance displays a quick overview of your website traffic data for the selected profiles and date range.
Key Functions
Click on the ‘settings’ button, and 3 options will appear – Chart Type, Group and Widgets. 
Click on the Chart type, 
and you will see the options that you can choose from to suit your preference. Default, line chart, area chart, bar chart, pie chart, and list view. An important point to note, if you choose a chart type apart from the default setting, it will change only if it is applicable and can display the widget in that particular format. For example, you can use the ’list view’ to view widgets that have metrics with dimensions, such as Traffic by channel, geography, and device type widgets. However, the list view will not be applicable for the ’Overview’ and ’Top Events’ widgets and the default widget will be displayed instead of the list view chart.
Let’s move on to the next option under ‘settings’, the Group option. Here, the user can choose to view data for a day, week or month.
For the widgets option, on the Analytics Dashboard, you can choose to view the metrics of up to 8 widgets. Choose ‘All’ or cherry pick the ones that are most important for you and click on ‘apply’ to view just the widgets that you have chosen.
To start with, revenue data is now fetched from GA eCommerce, and if the data shows 0, then it’s possible that there is problem with the tracking, in such a case, a warning sign will be displayed as you can see next to the settings button.
Looking at the top right of the widget, you now have the option of choosing to view an aggregated view (combination of the performance of all profiles) or can choose to view the performance by profiles if you click on the location sign.
Let’s see what you can do by clicking on the location sign to view performance by profile. By clicking on the profile view, you now have the option of choosing columns you wish to see data for based on the metrics listed in the dropdown list. You can choose to view 8 columns at a time.
Now, for the widgets Traffic By channel, Traffic by device type, and Traffic by geography, you can choose to see one metric at a time. For example, for the Traffic by Channel widget, you can view either sessions or leads, but not both.
Overview
The Overview widget displays granular traffic data, allowing you to view how visitors are interacting with your website. Using the four data tiles you can view comparative data for anything from sessions, page views, and bounce rate to leads and booking and revenue data.
Hard Conversions
The Hard Conversions widget displays data for visitors that have shown a clear intent in purchasing your product or service. The four data tiles in this widget display data for booking engine entrances, RFP submissions, contact form submissions, and email subscription submissions.
Breakdown by Channel
The Breakdown by Channel widget allows you to view channel-wise data for sessions, website leads, bookings, revenue, and conversion rate, allowing you to see which channels are working best for you. The graph displays the channel based on the KPI selected.
Breakdown by Device Type
The breakdown by device type (mobile, desktop, and tablet) similar to the breakdown by channel widget, allows you to view what devices your customers are using to access your website. You can view device-wise data for sessions, website leads, bookings, revenue, and conversion rate, here.
Soft Conversions
The Soft Conversions widget displays traffic data for visitors that have shown some level of interest in your product or service by displaying data for outbound clicks, email clicks, phone call clicks, clicks on social icons and PDF downloads.
Traffic by Geography
The Traffic By Geography widget displays where you're getting your traffic across geographies. You can slice your data by city, country, and language.
Traffic By Referring Domain
This widget displays from which domains your customers are coming from. This gives you great insight into the domains that are driving traffic to your website. Use the columns drop-down to select the KPIs you wish to see against the referring domains.
Traffic by Top Visited Pages
This widget displays the web pages that are gaining the most traffic. Here too, use the columns drop-down to select the KPIs you wish to see against your web pages.
Top Events
The Top Events widget section displays the key actions taken by customers on your website that are tracked. Click on a KPI and use the drop-down to select a KPI of your choice to be displayed on the widget graph.
