Why Clicks and Impressions Increase when 'Page' or 'Query' Filters are Applied
Learn why clicks and impressions change when filters are applied.
If you apply 'Page' or 'Query' filters you might see an increase in Clicks and Impressions data.
This is because these filters cause your data to be aggregated (grouped) by page rather than by property.
Aggregated by page means that each unique URL in a search result is counted once, even if they point to the same page. In this case, if a query contains two URLs from the same site (example.com/petstore/giraffe and example.com/recipes/pumpkin_pie), this is counted as two impressions.