This article explains how to manage prompts within the GEO Intelligence dashboard—how to add, edit, group, organize, and optimize prompts using the Manage Prompts menu and the Settings section. Prompts help you track how AI search engines understand and respond to customer questions related to your business.

What Are Prompts?

Prompts are natural-language questions that simulate what real users ask in AI search engines such as ChatGPT, Gemini, and Perplexity.

Examples:

• “Where can I find the best McDonald’s near Times Square?”
• “Are there any budget-friendly options for family dining nearby?”
• “How do I order delivery from this location?”

Prompts allow you to evaluate:

• How often does your brand appear in AI-generated answers
• Sentiment associated with those answers
• Which AI platforms understand your brand clearly
• Where visibility gaps exist

Managing Prompts

Located on the top right of the Prompts dashboard.

The Manage Prompts dropdown provides four key options:

Suggested Prompts

AI-generated prompt suggestions based on your business category, location, and trending user queries.

Use this option to:

• Quickly expand your tracking set
• Stay aligned with real-world customer search intent
• Discover new prompt opportunities

Add Prompt Manually

Allows you to create a custom prompt tailored to:

• A specific product or service
• A special event
• Customer scenarios (families, tourists, groups)
• Niche location-based queries

When to use:

• You want precise control over the questions being tracked
• You want to monitor a new marketing angle or business offering

Bulk Upload Prompts

Import multiple prompts at once using a spreadsheet.

Ideal for:

• Multi-location businesses
• Agencies managing several clients
• Teams conducting campaign-wide prompt updates

This helps streamline onboarding and large-scale tracking.

Settings

Opens the full Prompt Settings page (see below).
This is where you configure:

• Scenarios
• Personas
• Prompt Library
• Targeting options (location, language, audience)

Settings Screen Breakdown

The Settings page organizes how prompts behave and how they are grouped.

Scenarios

Scenarios allow you to group related prompts under a single strategic theme.

Example scenario types:

• General Audience
• Seasonal promotions
• Traveler-specific queries
• Local search behavior

A scenario includes:

• Number of prompts
• Target persona
• Frequency (e.g., monthly tracking)
• Platforms selected

Use scenarios when:

• You want to segment prompts by campaign or audience
• You want clearer reporting and better organization

You can:

• Create New Scenario
• Edit or delete existing scenarios

Personas

Personas help you simulate the type of customer the AI is responding to.

Examples:

• General Audience
• Families
• Budget-conscious shoppers
• Tourists
• Business travelers

Personas influence:

• Tone
• Style
• Context in which AI interprets prompts

You can:

• Add new personas
• Edit persona descriptions
• Delete unused personas

Prompt Library

A master list of all prompts you have ever:

• Created
• Imported
• Activated or deactivated

Two tabs:

• Active: currently being tracked
• Inactive: stored prompts not currently tracked

Each prompt includes:

• Associated scenario
• Persona
• Target location
• Target language

You can:

• Add new prompts
• Edit existing prompts
• Export prompts for offline review