Managing and Adding Target Audiences
Step 1: Click on ‘Manage’ in the Target Audience tab within the Settings section of Content Studio.
Step 2: You will be prompted that you are being redirected to the Settings section of Milestone Presence Cloud.
Step 3: Edit an existing Target Audience by clicking on the three-dot menu corresponding to it.
Step 4: Make the changes and click on ‘Save’.
Step 5: Click on ‘Create New’ to create a new target audience.
Step 6: Add a ‘Persona Title’, this is the name under which the target audience will be stored.
Step 7: Select the Age Group, Gender, Relationship Status, and the Industry you wish to target.
Step 8: Add the interests of your target audience.
Step 9: Add the search intent of your target audience from the dropdown menu.
Step 10: Once you have added the details click on ‘Save’ to save this Target Audience for future use and reference in Content Studio.