Potential Cost Savings

Path: MPC Dashboard > Schema > Performance Summary > Search Performance 

The Potential Cost Savings Report displays the savings of your business just by implementing the right schemas on your webpage versus what you would have to spend for a paid campaign to achieve the same number of clicks and impressions on search.

The Potential Cost Savings Report automatically displays data of the period selected against the same period the previous year.  The widget displays the potential cost savings along with the total number of impressions and clicks for the period selected.  

You will also see the queries on search with the total number of clicks, impressions, cost per click (CPC), and the Potential Cost Savings.  

Calculation:  

The Potential Cost Savings is calculated based on:

i. Incremental click value of an existing/ new keyword. (This represents your potential click gain due to schema deployed)                                                                                                                              

ii. Latest Cost per Click (CPC) value of that keyword. (This is what you would have paid for each click of these keywords if this were a paid campaign) 

• 
  

  Keyword	Latest CPC
  Green Earth	$2
  Mother Earth	$1

iii. Deriving incremental savings for that keyword using Incremental Click Value and CPC (This is what you potentially end up saving for each keyword for all the clicks that you gained due to schemas during the period). 

• 
  

  Keyword	Latest CPC  (A)	Incremental Click Value March 2021   (B)	Incremental Savings   (A * B)
  Green Earth	$2	50	$100
  Mother Earth	$1	100	$100

iv. Summing up the incremental savings for all the keywords to get the overall Potential cost savings. (Finally, your overall potential cost savings across all eligible keywords – existing or new) 

• 
  

  Keyword	Latest CPC  (A)	Incremental Click Value March 2021   (B)	Incremental Savings   (A * B)
  Green Earth	$2	50	$100
  Mother Earth	$1	100	$100
  Overall Potential Cost Savings			$200