Hospitality Content Use Cases & Prompt Guide

Optimize Search Visibility: Enhance your property's online presence by optimizing content to rank prominently in search results for holiday-related informational and long-tail queries using blogs, local posts, holiday landing pages, etc., ensuring guests can easily discover the plethora of holiday activities awaiting them near your property. 

Example Prompt: Create a detailed and engaging guide on local holiday activities for guests staying at [Hotel/Resort Name] during [Name of Holiday]. This guide should cater to a diverse audience and cover a range of activities that highlight local traditions, cultural events, and seasonal attractions unique to [Location] during this time. For each activity, provide important details such as how far it is from [Hotel/Resort Name], the estimated time guests might spend there, the cost (if any), and the best time to participate. Include whether the activities are suitable for families, couples, or solo travelers. Also, mention any special holiday events, markets, or performances that guests should not miss. Provide tips for enjoying the holiday season, such as dress codes, weather considerations, and advance booking requirements.   

Use Case #5: Cross Promote Your Special Offers   

Drive conversion rates by employing a multifaceted approach to promote your exclusive special offers across diverse channels, effectively reaching and engaging your target audience at every touchpoint of their journey. 

Improve Visibility with Targeted Posts: Broadcast your special offers, captivating the attention of potential guests with compelling visuals and enticing descriptions on social and local channels such as Facebook, Instagram, Google Business Profile, etc.  

Integrate Offers Seamlessly into Engaging Content: Embed links to your special packages within informative and captivating blog posts that resonate with your audience's interests and preferences, seamlessly guiding them toward exploring the irresistible deals your property has to offer. 

Curate Persuasive Landing Pages: Craft dedicated landing pages meticulously designed to showcase the exclusive benefits and features of your special offers, providing visitors with a comprehensive overview and enticing them to take action, ultimately driving conversions and maximizing the impact of your promotional efforts. 

Example Prompt: Create an engaging social post promoting [Name of Offer] at [Name of Hotel/Resort]. Include [details on the new offer, including pricing, availability, and inclusions] and end with a call-to-action to book.   

Use Case #6: Promote Nearby Conventions or Expos   

Attract group bookings by promoting local expos, conferences, and conventions to potential attendees. 

Focus on your customer base: Target organizations and convention participants seeking accommodation options. 

Highlight your location near the event: Emphasize your property's proximity to the event venue to entice attendees looking for convenient lodging options. 

Create helpful content that gets you to rank: Develop informative content that positions your property as the ideal choice for event attendees and enhances your visibility in search results. 

Example Prompt: Compile an informative and engaging guide detailing upcoming conventions and expos near [Hotel/Resort Name] located in [Location]. The guide should cater to various interests and professional fields, such as [insert relevant sectors based on the location's common events - e.g., 'technology', 'healthcare', 'fashion', 'gaming']. For each event, provide crucial information including the event's name, distance from [Hotel/Resort Name], dates, target audience, and key attractions or speakers. Additionally, offer practical advice such as transportation options from [Hotel/Resort Name], accommodation tips for attendees, and how to register or obtain tickets.  

Use Case #7: Highlight Your Community Engagement   

Strengthen brand recognition through compelling content that underscores your commitment to community involvement. 

Highlight your local charity or community work: Spotlight your engagement with local charities or community initiatives, demonstrating your dedication to making a positive impact. 

Talk about your community contributions: Showcase events you've hosted or sponsored, illustrating your active participation and support within the community. 

Improve your reach with collaborative content: Promote partnerships with local establishments or organizations, emphasizing your collaborative efforts to enrich the surrounding area. 

Example Prompt: Write an inspiring and detailed page content that highlights the community engagement and charity work undertaken by [Hotel/Resort Name] located in [Location]. The content should start with an introduction to the property’s values and commitment to social responsibility. Detail specific programs, partnerships, and initiatives the property is involved with, focusing on areas such as [list potential areas like 'education', 'environmental sustainability', 'local economic development', 'healthcare', 'arts and culture']. For each initiative, describe the objectives, activities, outcomes, and any future goals. Include quotes from staff, local community leaders, or beneficiaries to add a personal touch. End with a call to action, inviting guests to participate or contribute.   

Use Case #8: Showcase Sustainability Initiatives   

Highlight your commitment to sustainability and eco-conscious practices, catering to environmentally aware travelers. 

Detail your eco-friendly best practices: Delve into the specifics of your eco-friendly strategies and sustainable practices, showcasing your dedication to reducing environmental impact. 

Topical content on your green initiatives: Discuss upcoming sustainability initiatives, offering a glimpse into your ongoing efforts to further enhance environmental sustainability. 

Drive trust: Emphasize any eco-friendly certifications or accreditations your property has attained, assuring guests seeking environmentally responsible accommodation options. 

Example Prompt: Develop comprehensive and engaging content for a webpage highlighting the sustainability initiatives and eco-friendly practices at [Hotel/Resort Name] located in [Location]. Describe the property's commitment to environmental stewardship, including specific actions and programs implemented, such as [insert examples such as 'energy-saving measures', 'water conservation practices', 'recycling programs', 'support for local ecosystems', and 'organic dining options']. Provide details on how these initiatives contribute to the environment's and local community's well-being. Highlight any certifications or awards the property has received for its green efforts.   

Use Case #9: Promote On-Property Holiday Menus   

Draw attraction by showcasing your seasonal culinary offerings across multiple platforms. 

Drive media attention: Share enticing details about your holiday menus using Google Posts or on social media platforms, enticing potential guests with mouthwatering descriptions and visuals. 

Direct traffic: Incorporate links to your holiday menus within informative blogs you create, providing readers with easy access to explore your seasonal culinary delights further. 

Ride the festive spirit: Craft dedicated landing pages exclusively highlighting your holiday menus, ensuring potential guests are captivated by the array of delectable options available at your property. 

Example Prompt: Create an engaging social post promoting [Name of Menu] at [Name of Hotel/Resort]. Include [details on the new menu including new dishes, themes, pricing, and availability] and end with a call-to-action to view the menu or make a reservation at the restaurant.    

Use Case #10: Publish Answers to Your Guest's FAQs   

Enhance your property's online visibility and user engagement by crafting informative content that addresses common questions and concerns voiced by your guests. 

Capture rich result positions: Position yourself as an authoritative resource by providing thorough responses to frequently asked questions, thereby increasing your chances of appearing in prominent search engine results pages (SERPs) and securing coveted placements in rich results. 

Conversational content opportunities: Draw the attention of a wider audience by catering to long-tail search queries, thereby expanding your reach and attracting potential guests who are seeking specific information relevant to their needs and preferences. 

Keep your guests informed: Deliver exceptional value to prospective guests by furnishing them with valuable insights and practical advice, thereby establishing trust and fostering a positive impression of your property's commitment to guest satisfaction. 

Example Prompt: I want to rank higher on search engines for my targeted keyword of [keyword]. I want to target the most popular long-tail keywords for the keyword [keyword]. Create a list of the 10 most popular questions related to [keyword]. Write factual and informational answers for the following questions that can help me rank better for each question on the search engine results page.  

Use Case #11: Promote Local Concerts or Festivals   

Capture the attention of concertgoers and festival attendees searching for accommodation close to major music events. 

Seize the convenience of your prime location: Leverage your property's strategic location near bustling concert venues or popular music festivals, positioning it as an ideal lodging option for attendees seeking convenient and comfortable accommodations. 

Drive helpful event content: Enhance your property's online visibility by creating informative content that provides valuable details about the upcoming event, such as event dates, venue information, and featured artists or performers, thereby increasing your chances of appearing in relevant search results. 

Improve conversions: Drive direct bookings by seamlessly integrating links to your property's booking engine within the event-related content on your website, making it easy for potential guests to secure their accommodations for the duration of the concert or festival. 

Example Prompt: Craft an exciting and detailed guide covering local concerts and festivals happening near [Hotel/Resort Name] located in [Location]. This guide should include a variety of events catering to different musical tastes and cultural interests, such as [insert examples based on the location's event calendar, e.g., 'jazz festivals', 'rock concerts', 'traditional folk music events', 'cultural parades']. For each event, provide essential information including the name of the festival or concert, the distance from [Hotel/Resort Name], event dates, ticket prices, and notable performers or highlights.   

Use Case #12: Post Contests or Giveaways   

Enhance audience interaction and brand visibility by organizing and promoting engaging contests or giveaways across your local and social media platforms. 

Driving brand awareness: Strengthen consumer trust by offering exciting opportunities for your audience to participate in contests or giveaways, showcasing your commitment to engaging with and rewarding your community of followers. 

Create a buzz: Boost audience engagement levels on your local and social media channels by encouraging participation in contests or giveaways, sparking conversations, and generating excitement around your brand and offerings. 

Move traffic: Drive targeted traffic to your website and social media profiles by strategically promoting your contests or giveaways across local online communities and social media channels, thereby attracting potential customers and expanding your online reach. 

Example Prompt: Create an engaging social post about [Name of Contest] happening at [Name of Hotel/Resort]. Include [details of the contest including the prize and how to enter and the timeframe] and end with a call-to-action on how to enter.   

Use Case #13: Promote Video Content   

Expand the audience for your video content by crafting a comprehensive promotional strategy and distributing it across various channels. 

Improving Reach: Amplify the visibility of your video by sharing teasers or snippets on local community forums and social media platforms, generating curiosity and encouraging viewers to explore the full content. 

Get Reactions: Enhance engagement and provide additional context for your video by crafting a detailed blog post that complements the visual content, offering insights, behind-the-scenes anecdotes, or additional information related to the video topic. 

Improve its visibility potential: Drive discoverability of your video asset by creating a dedicated landing page specifically tailored to showcase the video content, complete with relevant descriptions, images, and calls to action to encourage viewership and engagement. 

Example Prompt: Write an engaging and descriptive blog post for [Hotel/Resort Name]'s website promoting our new virtual tour video. Start with a catchy introduction that highlights the unique features and experiences offered by our resort, located in [Location]. Describe the purpose and creation process of the virtual tour, emphasizing how it allows potential guests to explore the resort's amenities, accommodations, and surrounding environment from the comfort of their own homes. Detail the different areas and aspects of the resort covered in the virtual tour, such as [insert examples, e.g., 'luxurious guest rooms', 'award-winning dining facilities', 'expansive outdoor pools', 'scenic garden paths', 'state-of-the-art fitness center'].   

Use Case #14: Highlight Your Pet-Friendliness   

Capture the attention of pet-owning travelers seeking accommodations that cater to their furry companions by accentuating the distinctive attributes of your property. 

Provide assurance: Craft a compelling blog post spotlighting nearby pet-friendly attractions and activities, providing valuable insights and recommendations for guests traveling with pets to explore the surrounding area. 

Boast convenience: Showcase the array of pet-friendly amenities and facilities available at your property, such as designated pet areas, pet-friendly rooms, walking trails, or pet grooming services, emphasizing the convenience and comfort provided to guests traveling with pets. 

Use conversation content: Address common inquiries and concerns regarding your pet-friendly policy by developing a comprehensive FAQ section, covering topics such as pet fees, size restrictions, pet care amenities, and any specific rules or guidelines guests should be aware of when bringing pets to your property. 

Example Prompt: Develop an inviting and informative pet-friendly page for [Hotel/Resort Name] located in [Location]. The page should highlight the hotel's or resort's pet-friendly amenities and services, such as [insert specifics, e.g., 'pet bedding', 'welcome treats', 'on-site pet sitting services', 'designated pet play areas']. Detail the specific policies regarding pets, including size or breed restrictions, any additional fees, and the number of pets allowed per room. Offer guidance on local pet-friendly attractions, parks, and dining options. Include tips for traveling with pets and how to ensure a comfortable stay for both pets and their owners.   

Use Case #15: Promote Your Renovation   

Build brand awareness and spark interest in your property's most recent updates or renovations.   

Drive curiosity: Share captivating updates about your renovation project across local and social media platforms, offering glimpses into the progress, behind-the-scenes insights, and anticipated improvements to pique audience interest and engagement. 

Get into the details: Craft an engaging blog post that provides an in-depth overview of the recent renovations, highlighting the key changes, upgrades, and enhancements made to the property. Include before-and-after photos, testimonials, and compelling narratives to showcase the transformation and entice readers to explore further. 

Answer your customers: Address common inquiries and curiosity surrounding the renovation by developing a comprehensive FAQ section dedicated to answering questions about the project scope, timelines, impact on guest experience, and any other relevant details guests may seek clarification on. 

Example Prompt: Create an engaging and informative page detailing the recent renovations at [Hotel/Resort Name] located in [Location]. Begin with an overview of the renovation's goals and vision, highlighting how these changes enhance the guest experience and embody the property's values and identity. Describe the specific upgrades made, such as [insert examples, e.g., 'modernized guest rooms', 'expanded spa facilities', 'updated fitness center', 'new dining options', 'landscaping improvements']. Provide before-and-after photos to visually showcase the transformation. Detail any new amenities or services introduced as part of the renovation.   

Use Case #16: Create a Careers Page   

Expand your reach to prospective hospitality professionals and cultivate brand recognition by curating engaging content that provides insights into your corporate culture and career opportunities. 

Target potential hires: Appeal to job seekers within the hospitality industry by tailoring your messaging to resonate with individuals actively seeking employment in this sector. Emphasize the unique benefits and growth opportunities your company offers to potential hires. 

Capture your culture: Showcase the collaborative work environment, employee perks, and initiatives aimed at fostering a diverse and inclusive workplace culture. 

Opportunity promotions: Maximize visibility for your careers page by strategically promoting it across your local community and social media channels. Incorporate calls-to-action in your posts, inviting followers to explore career opportunities with your organization and directing them to your dedicated careers page for further information and application instructions. 

Example Prompt: Develop an inviting and informative Careers page for [Hotel/Resort Name] located in [Location]. Start with an introduction that highlights the hotel's or resort's mission, values, and culture, emphasizing the importance of each team member in achieving guest satisfaction and operational excellence. Detail the types of career opportunities available, ranging from [insert job categories, e.g., 'hospitality management', 'customer service', 'culinary arts', 'maintenance and facilities', 'administrative roles']. Provide a clear and concise overview of the benefits and perks of working at [Hotel/Resort Name], such as [insert examples, e.g., 'competitive salaries', 'health and wellness programs', 'professional development opportunities', 'employee discounts'].   

Use Case #17: Enhance Your Existing Content   

Boost organic visibility by ensuring your existing content is helpful to users and optimized for search.   

Content Intelligence: Conduct comprehensive topic research to identify relevant and trending subjects within your industry or niche. Capture the attention of your target audience by addressing their specific interests and pain points. 

Content Optimization: Optimize your existing content for improved search engine rankings and visibility. This includes optimizing meta tags, headers, and keywords, implementing schema, as well as enhancing the overall readability and user experience of your content. 

Content expansion: Enhance the value and relevance of your current content by expanding upon existing topics, providing additional insights, updates, or examples, and incorporating multimedia elements such as images, videos, or infographics. 

How To: The tool's built-in checklist automatically analyzes your article for SEO best practices and offers suggestions. You can also expand or condense content with one click and regenerate content. Using the checklist, you can optimize your article for SEO and create image alt tags and metadata.   

Use Case #18: Promote On-Property Events   

Enhance event attendance and drive conversions by strategically promoting your on-property events across various marketing channels. 

Driving event awareness: Initiate buzz around your property events by sharing engaging and informative posts on local and social media platforms. Craft compelling content that highlights the unique aspects and attractions of each event, enticing both residents and out-of-town travelers to participate. 

Target a diverse audience: Tailor your promotional efforts to appeal to both local community members and visitors from outside your immediate area. Customize your messaging to resonate with the interests and preferences of each audience segment, effectively broadening your event's reach and impact. 

Get into the details: Complement your promotional efforts with a dedicated blog post that provides additional context, insights, or behind-the-scenes details about the upcoming event. Utilize the blog as a platform to showcase event highlights, share attendee testimonials, and provide logistical information such as event dates, times, and ticketing details.  

Example Prompt: Create an engaging social post about [Name of Event] happening at [Name of Hotel/Resort] on [Date of Event]. Include the following details: [Insert details on time, price, attendance, and what the event entails] and end with a call-to-action to learn more and book a stay.   

Use Case #19: Publish a Blog About Wedding Ideas  

Craft an immersive blog featuring an array of wedding ideas, catering to the needs and desires of wedding planners and couples actively seeking inspiration for their big day. 

Capture the attention of wedding planners: Seamlessly integrate local wedding planning resources and insights tailored to your area, ensuring that searchers planning weddings in your vicinity find valuable and relevant content on your website. 

Showcase why your venue is the one: Illuminate your venue's unique selling points, exclusive partnerships, and bespoke services, showcasing the distinctive advantages of hosting weddings at your location. 

Drive conversions: Facilitate seamless conversions by strategically embedding links to your Request for Proposal (RFP) page within the blog, offering interested couples a direct avenue to explore booking options and initiate inquiries. 
 

Example Prompt: Write an insightful and engaging blog post for [Hotel/Resort Name]'s website, focusing on the latest wedding trends for the upcoming year. The blog should cater to couples planning their wedding and should include sections on [insert specific areas to cover based on current trends, e.g., 'color schemes', 'floral arrangements', 'wedding attire', 'ceremony and reception decor', 'catering and menu ideas', 'photography styles']. For each trend, provide a detailed description, of why it’s becoming popular, and how couples can incorporate it into their wedding at [Hotel/Resort Name], specifically mentioning the unique features or services the property offers.   

Use Case #20: Promote Popular Local Events   

Increase your property footfall and bookings by targeting attendees of prominent local events that serve as key demand generators in your area. 

Highlight the convenience: Leverage your property's strategic proximity to high-profile events, positioning it as an ideal accommodation choice for event participants seeking convenient lodging options. 

Relevant search optimization: Curate informative content that offers valuable insights and recommendations related to the featured event, effectively capturing the attention of event-goers searching for relevant information. 

Create a fluent booking journey: Facilitate seamless booking conversions by incorporating strategically placed links back to your booking engine within the event-focused content, providing interested guests with a direct pathway to secure their accommodations effortlessly. 

Example Prompt: Compose a blog post highlighting [Event Name], one of the major annual events near [Hotel/Resort Name] located in [Location]. Begin with a brief introduction to [Event Name], including its history, significance, and what visitors can expect. Detail the types of activities that take place during the event. Provide practical information for attendees, such as dates, location relative to [Hotel/Resort Name], ticket purchase options, and any special packages or discounts offered by the hotel or resort for event-goers. Offer tips for making the most of the event experience, including the best times to attend, must-see attractions, and advice on transportation and parking.   

Use Case #21: Highlight Your Awards and Accolades   

Enhance brand credibility and drive trust among your audience by prominently featuring your noteworthy accolades and industry recognitions. 

Show why you stand out: Establish a dedicated webpage exclusively dedicated to showcasing your prestigious awards, providing visitors with a comprehensive overview of your esteemed achievements. 

Spread the word: Amplify the visibility of recent awards and distinctions by sharing announcements and updates across local business directories and social media platforms, ensuring that your audience remains informed and engaged with your ongoing successes. 

Emphasize the importance of the win: Cultivate deeper connections with your audience by crafting compelling blog posts that delve into the significance of recent award wins or recognitions, offering insights into the rigorous selection process and the esteemed organizations behind each accolade. 

Example Prompt: Create an awards page for [Hotel/Resort Name] located in [Location]. The page should start with an introduction that sets the tone of pride and gratitude, reflecting on the hotel's or resort's commitment to excellence in service, hospitality, and guest experience. List the recent awards and accolades received, such as [insert types of awards, e.g., 'Best Hospitality Service', 'Top Luxury Resort', 'Outstanding Green Initiatives', 'Exemplary Culinary Experience']. For each award, provide a brief description, including the awarding organization, criteria for selection, and the specific aspects of [Hotel/Resort Name] that were recognized by the publication or institution.   

Use Case #22: Showcase Things to Do for Kids   

Attract families seeking accommodations tailored to their needs by curating engaging content that caters specifically to parents and children alike. 

Family-targeted content: Craft personalized content is designed to resonate with families, addressing their unique preferences and interests while emphasizing the diverse range of attractions and activities available nearby. 

Highlight things to do: Showcase an array of kid-friendly amenities and facilities offered on-site, including playgrounds, pools, and interactive areas, to display your property's commitment to providing a welcoming environment for guests of all ages. 

Talk about the attractions: Create a sense of anticipation and excitement among prospective guests by spotlighting nearby family-friendly destinations, such as theme parks, museums, and nature reserves, ensuring that families are well-informed and enthusiastic about the multitude of experiences awaiting them during their stay. 

Example Prompt: Develop a fun, informative page highlighting things to do for kids in the area near [Hotel/Resort Name] located in [Location]. The page should include a variety of kid-friendly activities and attractions that cater to different interests and age groups, such as [insert examples based on the location's offerings, e.g., 'interactive museums', 'amusement parks', 'wildlife sanctuaries', 'beach activities', 'educational workshops']. For each activity or attraction, provide details such as the distance from [Hotel/Resort Name], age suitability, hours, and entrance fees (if any). Offer tips for parents, such as the best times to visit with kids, and available facilities like restrooms or eateries.  

Use Case #23: Promote Team Building Ideas for Groups   

Bring in more potential group business by creating content around unique team-building ideas.   

Highlight team-building activities nearby: Illuminate an assortment of team-building options available nearby, spotlighting local attractions, recreational facilities, and adventure-based excursions to inspire event planners and group organizers. 

Call out your onsite offerings: Illuminate the diverse range of on-site activities and amenities offered at your property, highlighting facilities conducive to team-building exercises such as meeting spaces, outdoor venues, and recreational areas. 

Improve conversions: Drive interest and bookings by seamlessly integrating promotional links to group rate offers within your content, incentivizing prospective clients to explore and ultimately secure their group reservations with your establishment. 

Example Prompt: Develop an informative page dedicated to team-building activities available for groups staying at [Hotel/Resort Name] located in [Location]. Begin with an introduction that emphasizes the importance of team building and how it can enhance collaboration, communication, and morale among members. Outline a range of team-building activities offered by the property or in the nearby area, such as [insert examples, e.g., 'outdoor adventure courses', 'group yoga sessions', 'community service projects']. For each activity, provide details on how it fosters teamwork, the recommended group size, duration, and any necessary preparations or requirements.   

Use Case #24: Highlight Unique Shopping Experiences  

Enrich your content library with comprehensive guides detailing the array of shopping opportunities available in your vicinity - outlets, malls, boutique stores, and artisanal galleries. 

Reach potential guests booking shopping trips: Captivate the interest of travelers planning shopping-centric getaways by crafting content tailored to their interests and preferences, positioning your property as the ideal lodging option for retail enthusiasts. 

Highlight the proximity: Showcase the convenience of your property's location by emphasizing its proximity to popular shopping destinations, facilitating effortless access for guests keen on indulging in retail therapy. 

Get the holiday traffic: Amplify seasonal traffic during peak shopping periods, such as holidays and special events, by strategically promoting your property's proximity to shopping hubs in tandem with enticing promotional offers and packages. 

Example Prompt: Create a local shopping guide for guests staying at [Hotel/Resort Name] located in [Location]. The guide should introduce the diverse shopping experiences available near the property, highlighting different types of stores such as [insert types of stores, e.g., 'boutique clothing shops', 'artisan markets', 'luxury brand outlets', 'local handicraft stalls', 'antique stores']. For each shopping destination, provide details including the distance from [Hotel/Resort Name], types of products available, price range, and unique features or items. Offer practical information such as hours, best times to visit, and tips for negotiating prices or finding the best deals.   

 Use Case #25: Create Educational Content   

Create helpful content that drives top-of-funnel visibility by being informative and educational.  

A history lesson: Engage guests at the outset of their journey with enriching content that delves into the captivating history of your property or the vibrant tapestry of your city's heritage, offering immersive insights into its storied past and cultural evolution. 

Talk about the local wildlife or ecosystem: Enlighten visitors about the rich biodiversity and ecological marvels that characterize your locale, fostering an appreciation for the local wildlife, flora, and fauna through informative narratives and educational materials. 

Understanding the culture & architecture: Curate content that celebrates the architectural splendor and distinctive cultural nuances of your region and traditional customs that define your community's unique identity. 

Example Prompt: Write a detailed and captivating page about the history of the region surrounding [Hotel/Resort Name] located in [Location]. Start with an introduction that sets the historical context of the area, highlighting significant periods and events that have shaped its cultural and physical landscape. Discuss key historical figures, important landmarks, and notable historical events associated with [Location]. Include how these historical elements have influenced the local culture, traditions, and development of the area. Provide insights into how the region's history is reflected in current-day [Location], including in its architecture, festivals, and community life.