Email Performance

Email Performance is a dedicated traffic source, giving you a complete view of how email campaigns drive website visits and engagement. With this added insight, you can make smarter marketing decisions, attribute success more accurately, and fine-tune your campaigns for better results.

Uploading Email Campaigns Data

Step 1: Click on ‘My Business’ in the left navigation panel.

Step 2: Click on the options icon at the top right of the Business Information section.

Step 3: Click on the ‘Bulk Upload/Download’ option.

Step 4: From the dropdown menu, select the ‘Email Performance’ option.

Step 5: Select a ‘Data Source’ from the dropdown menu. In this case, we will use Revinate.

Please note: You can use other data sources as well, but select 'Revinate'.

Step 6: Click on ‘Choose File to Upload’.

Step 7: In the email campaign spreadsheet, please add a column for ‘Profile Alias’ and update this information.

Please note:

Convert the spreadsheet to .xlsx format before uploading.
The spreadsheet should have the following columns in this sequence.

When the file is converted to .xlsx format, the dates may be altered. Please confirm the dates by selecting the dates column and selecting ‘Long Date’ format.

When you download the email campaign data from the distributor, it will not come with the ‘Profile Alias’ column. This will need to be added.

To determine the profile alias, go to ‘My Profiles’ in the left navigation panel.

Find the alias(s) of the locations where the email campaigns are active.

Add the respective profile alias to the ‘PROFILE ALIAS’ column.

Save the spreadsheet in a .xls format.

Please note: For troubleshooting steps, please click here.

Step 8: Once you have selected the file you want to upload, click on ‘Upload’.

Once it is successfully uploaded, it will appear in the ‘Bulk Upload/Download’ section.

Once you have uploaded the Email Performance data, it will take approximately 10 minutes to reflect in Milestone Analytics.

Email Performance Overview

Here's how you can view Email Performance on Milestone Analytics.

Step 1: Click on ‘Email Performance’ in the left navigation panel of Milestone Analytics.

Here you can view data relating to all your email campaigns for the selected duration.

Overview

The Overview section of the Email Performance section displays four data tiles that can display a variety of email performance data.

Emails Sent
Total number of email messages successfully sent from your email marketing platform.
Emails Delivered
The number of emails that were successfully delivered to recipients’ inboxes (i.e., not bounced).
Open Rate (Sent)
The percentage of emails that were opened compared to the total number of emails sent.
Formula: (Emails Opened / Emails Sent) × 100
Open Rate (Delivered)
The percentage of opened emails compared to the number of emails delivered.
Formula: (Emails Opened / Emails Delivered) × 100
Click Rate (Sent)
The percentage of recipients who clicked on a link in the email, calculated against the total emails sent.
Formula: (Clicks / Emails Sent) × 100
Click Rate (Open)
The percentage of recipients who clicked on a link in the email after opening it.
Formula: (Clicks / Emails Opened) × 100
Email Traffic
The number of website visits that originated from clicks in your email campaigns.
Unsubscribe Rate
The percentage of recipients who opted out of future emails, relative to total emails delivered.
Formula: (Unsubscribes / Emails Delivered) × 100
Bounce Rate
The percentage of emails that could not be delivered to recipients’ inboxes. Includes both soft and hard bounces.
Formula: (Bounced Emails / Emails Sent) × 100
Spam Rate
The percentage of recipients who marked your email as spam, out of total emails delivered.
Formula: (Spam Reports / Emails Delivered) × 100