Analytics

AI Traffic Performance

Understand how AI search engines drive sessions, bookings, and revenue.

As AI search engines become a growing source of discovery and conversions, understanding their impact is critical for optimizing your digital strategy.

Brands can now see traffic originating from AI search engines such as ChatGPT, Gemini, and Perplexity directly in Milestone Analytics.

A new AI Sessions KPI appears on the homepage dashboard, with detailed metrics for Sessions, Bookings, Revenue, and Conversion Rate all filterable by LLM. Monthly notifications highlight AI growth and link directly to the detailed view.

Impact:

• Reveals the ROI of AI-driven visibility.
• Empowers content teams to optimize for emerging AI search engines.
• Enables visibility benchmarking, reporting, and trend analysis across AI discovery sources.

Who it’s for:

• All Milestone Analytics and GEO customers.

CMS Page Studio

Hierarchical Editing with Page Layers

Easily edit components, sub-components, and nested records without leaving the page.

Managing complex pages with multiple components can be time-consuming. This update gives teams a clear, structured way to view and edit every content layer seamlessly.

The latest enhancement to Page Layers introduces a structured, hierarchical view of all content elements within Page Studio.

Users can now directly access and edit components, sub-components, and even nested records (such as menus, amenities, or offers) in one seamless interface.

The feature supports drag-and-drop navigation and record duplication, making content management faster and more intuitive.

Impact:

• Simplifies editing for complex, multi-level content structures.
• Reduces time spent searching or scrolling through long pages.

Who it’s for:

• CMS Page Studio customers managing content

Schema Manager

AI-Driven Schema Tagging

Automate complex schema tagging in minutes using AI.

Structured data is key to visibility in AI and search, but manual tagging is often slow and error-prone. This update uses AI to automate and accelerate schema deployment at scale.

Schema Manager now uses generative AI to detect, tag, and validate structured data automatically.
Time per page drops from 15 minutes to 2 minutes, with ongoing optimization toward 1 minute.

Impact:

• Cuts schema deployment time by 80%.
• Ensures faster, more consistent tagging across large sites.
• Improves SEO readiness and reduces manual effort.
• Core to ensuring content is properly understood, indexed, and surfaced in AI-generated answers.

Who it’s for:

• All customers using Schema Manager.

Content Studio

Content Templates

You manage dozens of web pages and need to create content that is fast, consistent, and aligned with brand guidelines. Today, this is a manual and time-consuming process, often requiring multiple teams to build, review, and standardize content. 

With Content Templates in Content Studio, you can:

• Build and manage reusable templates for different page types (e.g., Home, Rooms, Amenities).
• Define sections with word counts and AI-guided prompts.
• Rearrange or edit sections easily with drag-and-drop.
• Auto-discover up to 50 URLs or upload up to 100 manually.
• Map pages to templates and assign target keywords.
• Generate AI-driven, brand-aligned content at scale with defined brand voice, audience, and language.

Impact:

• Speeds up website content creation with automation.
• Ensures brand consistency across multiple pages.
• Reduces reliance on manual processes and multiple teams.
• Scales content production while maintaining SEO and quality standards.

Who is this for:

• Content Studio customers creating website content at scale, including marketing and content teams.