Content Intelligence Dashboard

Welcome, in this article we’re going to take you through the Content Intelligence Dashboard and show you how this will help you identify your content gaps and help you choose the right topics in the content ideation process.

Prerequisite

For Content Intelligence to be enabled, it must be tooled on the platform. This will done following the subscription as an add-on. You can verify the enablement on the path: settings > tooling.

Note: Content Intelligence can be purchased only after the subscription of Content Studio.

Accessing Content Intelligence

Once logged onto Milestone Presence Cloud, click on ‘Content Studio’ on the top bar.

You will see an empty-state screen. Click on ‘Configure’ to set up your account.

Setting Up Your Account

The Content Intelligence Dashboard recommends topics after analyzing your direct competitors and in addition, you can generate articles based on your brand voice as well as choose your target audience. For these reasons, you’ll have to follow the steps to set up your account.

Step 1: Choosing your competitors

In the ‘Settings’ section you will see the ‘Competitor’ tab. Here, your top 3 competitors will already be auto-populated as you would have carried out the same exercise of choosing your competitors during your onboarding phase. 

If the competitor data is not auto-populated, you can choose to enter the URLs of your competitors and enter the competitor data using the upload option. Use the sample template to enter your competitor data.

Step 2: Define your Brand Voice

Start by selecting your ‘Default Values’. Choose your language and your brand’s tone of conversation.

Next, paste the content that suits your brand voice based on your existing website content, emails, brochures, and various content types. Enter the content in the ‘Description’ field, and add pieces of content, click on ‘Add New.

Once you’ve done entering the content pieces that perfectly match your brand voice, click on ‘Analyze’.

Clicking on ’Analyze’ will generate your brand voice document. It’s important to ensure this document absolutely suits your style as the AI generation in the future will be based on this tone of voice. The document covers aspects such as your introduction, voice and tone principles, vocabulary, tone cadence, and target audience.  

Step 3: Setting your ‘Target Audience’

Here, choose your Target Audience based on Default Gender, Default Age, Interests & Personas. You can add custom personas by clicking on the corresponding button.

If you’ve chosen to add a custom persona, enter the persona and click on ‘Save’.

Finally, to finish your setup, click on ’Save’.

On saving your settings, you will see this message to ‘Go to Dashboard’. The data populated on the dashboard will fundamentally be based onyour competitors, brand voice, and target audience settings that you have chosen and saved.

Click on ‘See Dashboard’.

Content Intelligence Dashboard

Using the profile drop-down, you can switch between profiles that you are mapped to.

Once on the dashboard, you have the option of viewing data and topics based on the options you choose – New, Competitive, Rich Results.

• New – Fresh content that you wish to talk about that is yet to be covered by you or your competition.
• Competitive – Topics that your competitors are talking about and content gaps or topics you can use as an opportunity.
• Rich Results – Topics that your competitors are ranking for as rich results on search – basically in line with Google’s helpful content.

You’ll notice that switching between the filters will change the data and topic suggestions.

Select the filters based on conversation intent. This will further filter topics based on your selection.

Once you’ve chosen an option and used your conversation filter you will see the key opportunity indicators at the top – Topic Ideas, SearchVolume, Traffic Share, and Traffic Opportunity.

• Topic Ideas – Number of topics that you can talk about to drive search visibility
• Search Volume – Total monthly search volume of keywords across all topic ideas
• Traffic share – The percentage of traffic that your website can achieve, based on the total visits to all competitor websites
• Traffic Opportunity – Potential reach of all topics for your business against your competitors

Further down, you can drill down into topics that are TopicIdeas which are topics we’re suggesting that you start writing on, Favorite Topics that you’ve chosen to ‘Add as Favorites’ under ‘See Favorites’, and topics that have already been covered under ‘Completed’ that you’ve marked as ‘Done’.   

Clicking on ‘View More’ will give you a list of topics that you can cover.

Here, for each topic, you will see the search volume, traffic share and opportunity, difficulty in terms of chances of ranking high, and the current trend of the topic on search.

By clicking on ’See Details’, you will see the core topic (in this case – Los Angeles to San Francisco Road Trip) and the content pillars or subtopics that you can create content that links to the core topic. For the chosen topic, you will also see the keyword, intent, difficulty, and cost per click if you had to bid for the keyword for a paid campaign.

Back on the dashboard, you can also sort your topic cards based on Search Volume and Traffic Share.

Against the topic panel, you will indicators such as this. Red signifies that the topic is trending.

By clicking on the 3-dots, you have the option to carry out functions such as dismiss (the topic), mark as done,  Add to Favorites. This will segregate your topics under the filters ‘See Favorites’ and ‘Completed’.

Also, on each topic card, you’ll see the topic name (or pillar) and its link to the core topic.

To generate an article based on the recommended topics, click on ‘Generate with AI’.

On the popup, you will see the topic of the article and keywords auto-populated. Choose whether you have a content brief, and then select if you wish to create a content outline or generate a complete article.

By clicking on ’Advanced Settings’, you will see all the details such as language, tone, and target audience that are auto-populated based on the settings you have chosen. For this particular article, you can choose to alter the settings using the dropdowns.

You can choose to create an outline that contains headers and bullet points, or you can generate a complete article using AI. To know how to use the editor with SEO recommendations, click here.