Google Ads

Milestone Analytics delivers granular data for individual channels under individual tabs. The Google Ads tab shows you in-depth data for all your Google Ads campaigns.  

Overview – widget 

The overview widget displays traffic data for your Google ads with up to 12 KPIs. Use the drop-down on the scorecard tile to select a KPI to be displayed and compared (with other KPIs) on the trend graph. 

 Breakdown by Device Type 

The breakdown by device type widget displays which devices are used to view your Google ads along with the revenue, leads, and cost data. See the breakdown of each device to know which device is getting you the best traction and return for the paid campaigns. Select a KPI to view the breakdown by device. 

Paid Search Campaigns 

The Paid Search Campaigns section displays your paid search campaigns and the ads being displayed within each campaign. 

Using the columns dropdown menu, you can add or remove KPIs from this table. 

 By clicking on a campaign, you can view the ads within it