Analytics

Paid Media AI Insights

Problem: Real-time, actionable insights are crucial for improving returns on paid media investments. However, the manual effort required to gather and analyze this data caused delays, slowing down decision-making and impacting overall performance.

Solution: We introduced AI-powered insights that automatically generate data for all our paid media client profiles. This enables clients to access key metrics like bookings and ROI instantly in their reports, reducing manual effort by 75% and speeding up decision-making.

You can also view these insights in Reports.

To view more insights and recommendations click on ‘Explore AI Recommendations’.

Content Studio

Fallback System for Keyword Discovery

Problem: When building high-performing content, finding the right keywords is critical. However, in rare cases, Google Keyword Planner fails to return results for niche or emerging topics leaving users stuck, forced to guess or manually input keywords. This not only disrupts workflows but also risks using inaccurate or ineffective keywords, leading to poor SEO performance and wasted content investment.

Solution: To ensure uninterrupted keyword discovery, we’ve introduced a smart fallback system powered by OpenAI. When Google Keyword Planner can’t provide keyword suggestions, our system seamlessly leverages AI to generate contextually relevant keywords. This ensures users always have access to quality keyword options saving time, improving accuracy, and helping businesses confidently build content that performs.

Auto-Update Image Path for DAM

Problem: Broken images on your website damage user trust, disrupt brand consistency, and hurt SEO. This often happens when images published through Content Studio are later moved within the Digital Asset Management (DAM) system breaking the link and requiring time-consuming manual fixes. Without constant asset supervision, even small changes can create a poor front-end experience for your audience.

Solution: To eliminate broken image issues and reduce manual oversight, Content Studio now includes an automatic image path updater. If an asset is moved within the DAM, the system intelligently updates the image path in real-time ensuring visuals remain intact on your site. This protects the user experience, saves your team time, and keeps your content looking professional and polished no matter how your assets evolve behind the scenes.

Event Calendar Sync

Problem: Planning timely, event-driven content is crucial for engagement but when your CMS Event Calendar and Content Studio were disconnected, teams risked missing key dates. Without visibility into upcoming events, marketers often overlooked content opportunities or had to manually re-enter data, slowing down campaign execution and reducing responsiveness.

Solution: Content Studio now fully syncs with your CMS Event Calendar, automatically pulling in all scheduled events. This unified view ensures your content team never misses a beat enabling fast, focused content creation for every important date. With just a couple of clicks, you can generate timely, event-based content that drives engagement and keeps your brand aligned with what's happening.