Accuracy Overview

A breakdown of all Accuracy dashboard components and how they influence your AI search performance.

The Accuracy dashboard helps users understand how accurately AI search engines represent their business compared to authoritative data in Milestone’s platform. Each widget focuses on a different dimension of data accuracy across ChatGPT, Gemini, and Perplexity.

Accuracy Score Widget

What It Shows

  • Overall Accuracy Score (%) for the selected profile(s)
  • A performance classification:
    • Critical: 0–59%
    • Average: 60–79%
    • Good: 80–100%
  • Trend vs last month (improvement or decline shown as %)

What It Means

This is your high-level snapshot of how well AI platforms match your official business information.
A high score means:

  • AI search engines are referencing accurate business data
    A low score means:
  • Inconsistencies exist that may impact AI visibility, sentiment, or brand trust

Profile Summary Widget

What It Shows

  • Total number of profiles grouped into:
    • Good
    • Average
    • Critical
  • Each category displays:
    • Number of profiles
    • Trend change since last month

What It Means

This helps users quickly identify which business locations or profiles require attention.
If you manage multiple locations, this widget can surface:

  • Which sites are fully accurate
  • Which sites have partial mismatches
  • Which sites may be causing incorrect AI responses

Accuracy Trends Across AI Search Platforms

What It Shows

A trend graph plotting accuracy scores over time for:

  • All platforms (combined)
  • ChatGPT
  • Gemini
  • Perplexity

You can select:

  • Time range (e.g., last 3 months)
  • Individual or multiple AI platforms

What It Means

This widget highlights:

  • How accuracy improves or declines over time
  • Whether certain AI platforms are more accurate than others
  • AI engines that may require targeted optimization

Example insights:

  • ChatGPT accuracy improving → stronger citations or better structured data
  • Perplexity accuracy declining → incorrect external sources being referenced

Accuracy Across AI Search (Field-Level Breakdown)

What It Shows

Accuracy for each key business attribute across AI engines:

  • Business Name
  • Phone Number
  • Address
  • Website URL
    (Other fields may appear depending on the vertical)

Columns:

  • ChatGPT accuracy
  • Gemini accuracy
  • Perplexity accuracy

Values appear as:

  • 100% (green) → Fully accurate
  • 0% or partial accuracy (red) → Mismatch detected

What It Means

This table provides precise, field-level visibility into:

  • Which attributes are correct
  • Which attributes are incorrect
  • Which AI platform has a mismatch

This is the most actionable section; it helps determine exactly which data elements need updates.

Why the Accuracy Dashboard Matters

  • AI search engines rely on external data to generate answers
  • Incorrect data reduces visibility, damages trust, and affects conversions
  • Accuracy directly influences:
    • Sentiment
    • Visibility trends
    • Competitor comparisons
    • Citation patterns

This dashboard provides the foundation for maintaining a consistent business identity across AI platforms.