Adding Menus
Overview
Menus allow businesses to showcase their offerings directly in search results, enhancing visibility and providing customers with key information at a glance. This data is submitted to Google Business Profiles and Apple, enabling rich results that improve engagement and discoverability.
Background
Search platforms like Google and Apple support menu listings for eligible business types like restaurants, cafes, and service providers. Menus help users quickly understand what a business offers, supporting decision-making and reducing friction during the discovery phase.
Who is this feature for?
This feature is designed for marketing managers, digital strategists, or content coordinators at multi-location businesses—especially those in the food and beverage, hospitality, or services industries—who are responsible for maintaining consistent, accurate, and engaging business listings across platforms like Google and Apple. It enables centralized control over menu data, helping them ensure brand consistency and optimize visibility in search results.
Step-by-Step Instructions
Updating Menu Information for a Single Location
With the platform, you can update the items on your menu across multiple locations from a single dashboard. This data is submitted to Google Business Profiles and Apple, allowing you to take advantage of the new rich results generated on Google.
1. Access the Menu Section:
Navigate to the 'Profile Summary' dashboard. Dashboard > Locations > Profile Summary
Select the profile for which you would like to update the menu information to enter the Profile Summary screen.
At the bottom right of the Profile Summary screen, find the Menu option.
2. Add Menu Details:
Click on Add Menu.
Add a name for the menu.
Add a section name (e.g., Starters, Main Course, Beverages, Dessert).
Enter the name and details of each menu item.
3. Add More Information:
Optionally add additional details for each menu item to enhance your listing and increase relevance for a wider range of search queries.
4. Save and Expand:
Click Save once the first menu item is created.
To add more items, click Add New Item.
To add a new section, click Add Menu Section.
Glossary
- Menu: A structured list of products or services offered by the business.
- Menu Section: Grouping of items within a menu (e.g., Starters, Beverages).
- Menu Item: Individual dish or service listed under a section.
Tips for Success:
- Create seasonal or promotional menus to drive visibility for limited-time offers.
- Ensure all menu entries are complete and include detailed descriptions.
- Monitor changes in offerings across locations and maintain consistency.