Apple Action Links

 Overview

Action Links in Apple Business Connect allow businesses to direct users to specific actions like booking, ordering, or contacting directly from their Apple Maps profile. Adding these links improves user engagement and streamlines customer journeys.

Background 

Apple Business Connect supports Action Links that redirect users to external platforms or apps for key interactions. This enhances the value of your Apple Maps listing by allowing users to take action immediately from your profile.

Who is this feature for? 

This feature is ideal for multi-location businesses that want to drive conversions and streamline user interactions by embedding direct-action links in Apple Maps listings.

Step-by-Step Instructions

Adding Action Links for a Single Location

1. Navigate to the Action Links Section:

Go to Local > Locations.

Click on the location for which you want to add Action Links.

In the Profile Summary, scroll to Apple – Advanced Information.

Click on Action Links.

2. Add Action Link:

Select an Action Link Type from the dropdown menu.

Enter the Redirect URL (where users will be sent after clicking the link).

(Optional) Add an App Store URL if applicable.

Click Save to publish the Action Link on the Apple Business Connect profile.

Example:

Action Type: Book

Redirect URL: https://yourbusiness.com/reservations

App Store URL: https://apps.apple.com/your-app-id

Glossary

• Action Link: A clickable option on your Apple Maps profile that directs users to perform a specific action.
• Redirect URL: The destination webpage that users are taken to when clicking the Action Link.
• App Store URL: Optional link to an iOS app that supports the same action.

Tips for Success:

• Use Action Links to connect high-intent users directly to booking, ordering, or service request pages.
• Ensure URLs are correct and mobile-friendly to improve user experience.
• Regularly audit links to maintain functionality and relevance.