Performance Summary Overview

The Schema Performance tab will give your business key insights into the performance of your web pages, rich results, and schema categories for the date range selected.

Path: Milestone Schema Manager > Performance Summary

At the top of the Performance Summary you will see 4 data tiles displaying;

• Total Impressions: The number of times a webpage or ad was displayed to users in search results. 
• Total Clicks: The number of times users clicked on a webpage or ad after it appeared in search results.
• Potential Cost Savings: The estimated reduction in expenses by deploying structured data (schema) on your web pages.
• Total Universal Results: The number of rich search results (e.g., images, videos, maps) displayed alongside organic listings.

On the Seach Performance screen, you can select between viewing the performance of your webpage for 'All Results', 'Rich Results', 'Categories', and 'Potential Cost Savings'.

1. All Results

On the ‘All Results’ screen, you will see the search performance of your web pages in terms of 'Total Impressions', 'Total Clicks', 'Average CTR', and 'Average Position' for the date range selected. Click on the scorecard tile of any of the KPIs to view its performance on the trend graph.

You will also see the breakdown of search performance for each URL that has a published schema.

Using the ‘Columns’ filter you can choose the KPIs you wish to see.

2. Rich Results

By choosing ‘Rich Results’ you will see the search performance of your rich results in terms of total impressions, clicks, average CTR, and average Position on search. Click on the scorecard tile of any of the KPIs to view its performance on the trend graph.

Here too, the page will display the rich result performance for each URL with published schema.

3. Categories

This displays the performance of the schema categories or combinations. Using this data, you’ll know exactly which schema combinations are working for your web pages and which are not. You will see key KPIs such as Position on search, CTR, URL Clicks, and URL Impressions.

Click on ‘Export Excel’ to download a copy of the data.

4. Potential Cost Savings

The 'Potential Cost Savings' tab allows you to see the amount of cost savings generated by deploying schema to your webpage. This tab shows the percentage increase or decrease in 'Total Impressions' and 'Total Clicks', with the 'Potential Cost Savings' in Dollars.

For the date period selected, you will also see the total universal search results (basically how and where your web content appeared on search). You will also see the data for each universal search independently. Click on any of the universal search results to view its performance on the trend graph.
 

5. Filters

Use the 'Filter' dropdown menu to add filters to the results.

You can add multiple filters to the widget by clicking on 'Add Filter' in the filter dropdown menu.

Important Note: If you apply 'Page' filters you might see an increase in Clicks and Impressions data. This is because these filters cause your data to be aggregated (grouped) by page rather than by property.

Aggregated by page means that each unique URL in a search result is counted once, even if they point to the same page. In this case, if a query contains two URLs from the same site (example.com/petstore/giraffe and example.com/recipes/pumpkin_pie), this is counted as two impressions.