Overview

Business attributes provide detailed information about a business's offerings, facilities, and unique features. For agencies overseeing multiple client accounts or locations, effectively managing these attributes ensures consistency and accuracy across all platforms, enhancing local SEO and user experience.

Background & Workflow

In the context of local listings, attributes such as "Wheelchair Accessible," "Free Wi-Fi," or "Pet-Friendly" help businesses stand out and meet specific customer needs. Agencies play a crucial role in ensuring these attributes are accurately represented across all client profiles.

Step-by-Step Workflow

Access the Profile Summary:

• Navigate to the 'Local' tab in the dashboard.
• Select the desired business profile.​

Edit Business Attributes

Locate the 'Attributes' section.

Click on the ‘Edit’ icon in this section.

Add or remove attributes as necessary.

Save changes to update the profile.

Glossary of Terms

Attributes: Specific details about a business's services or features, such as "24/7 Service" or "Outdoor Seating."

Profile Summary: A consolidated view of a business's information, including attributes, descriptions, and media.

Listing Status by Location: A tool to monitor and manage the accuracy of business information across various directories.

Tips for Agency Success

Consistency is Key: Ensure that attributes are uniformly applied across all client profiles to maintain brand integrity.

Regular Audits: Periodically review business attributes to accommodate changes in services or offerings.

Client Communication: Engage with clients to confirm the accuracy of listed attributes, especially when introducing new services.

Leverage Bulk Editing: For agencies managing multiple profiles, utilize bulk editing features to streamline updates.​