Overview

The Completeness Trend feature allows agencies to track the completeness of their business information across various directories over time. By monitoring these trends, agencies can identify areas for improvement, ensure data consistency, and enhance local search performance for their clients.

Background & Flow

Maintaining consistent business information across multiple directories is crucial for local SEO success. The Completeness Trend feature provides a visual representation of how complete and accurate a business's listings are over time, enabling agencies to:​

• Identify discrepancies in business information across directories.
• Monitor the effectiveness of listing management efforts.
• Make informed decisions to improve local search visibility.​

User Guide

On Milestone Local, click on 'Completeness Trend' in the left navigation panel.

The Completeness Trend section displays local profile completeness across four data points

• Overall: The overall percentage completeness of your local profiles across the four data points.
• Core: The percentage of profiles that have their core business details updated. Details like name, business category, address, phone number, website URL, etc.
• Business: The percentage of local profiles that have their business details updated. Details like services, policies, payment options, amenities, accessibility, etc.
• Media: The percentage of local profiles that include media elements. Media elements like business logos, photos, etc.
• Recency: The percentage of profiles that have had their special hours posted in the last month and that have made a Google Business Post in the last 6 months.

To view the completeness trend by locations, click on the location symbol.

Use the 'columns' drop-down to filter your data as you'd please.

On the main screen, you can use the 'Settings' button to change chart type, data grouping and widgets.

To export the completeness trend data, click on the 'export' button and choose the file type.

Glossary of Terms

Completeness Trend: A visual representation showing the accuracy and consistency of business listings over time.

Local Listing Management: The process of managing and updating business information across various online directories.

Completeness Percentage: A metric indicating how complete and accurate a business's listings are across directories.​

Tips for Agency Success

Regular Monitoring: Schedule periodic reviews of the Completeness Trend to stay ahead of potential issues.

Proactive Updates: Promptly address any identified discrepancies to maintain high completeness scores.

Client Communication: Keep clients informed about their listing performance and any actions taken to improve it.

Benchmarking: Use the trend data to benchmark performance across different clients or locations.

Audience Guidance

The Completeness Trend feature is particularly beneficial for:​

• Agencies Managing Multiple Clients: Allows for efficient tracking and comparison of listing performance across clients.
• Clients with Multiple Locations: Helps ensure consistency in business information across all locations.
• SEO Specialists: Provides insights into how listing completeness impacts local search rankings.