How do I ensure that my website is search engine optimized? Is there an option to check if my website is optimized on the Milestone Presence Cloud (MPC) using Milestone Insights?
In order to ensure that your website ranks on Search Engine Result Pages (SERPs), you need keep in mind the following:
Your website speed is optimised for desktop, mobile and tablet devices
Identify and implement branded and non-branded keywords
Implement schemas on your website
Have suitable backlinks from credible websites
Improve your social media engagement
Your website should be optimised for voice search
On MPC, Milestone’s Insights ensures that you have data of the aforementioned points to draw a roadmap to improve your ranking on SERPs.
Now, let’s login to MPC and we’ll take you through Milestone’s Insights tab and how it will be your business’s best friend to rank on SERPs.
Step 1: Login to MPC using your credentials, choose a profile and click on the ‘Insights’ tab.
Step 2: The ‘SEO Summary’ will display all the key details regarding optimising your website to rank on SERPs. But before we get into what the SEO summary is, use the filter to narrow down your search using the date filter, and the country, state and city filter. You could also customise your own filter if you wish.
If you wish to cancel the filters you have selected, click on ‘Clear’. This will reset the filters.
You could choose to view the SEO report for a single profile of your business or a consolidated SEO Summary report of all your profiles:
To view the SEO Summary report for a single report, choose a single profile and click on ‘Apply’.
To view a consolidated SEO Summary report for all your business profiles, click on ‘All Profiles’ and then click on ‘Apply’.
What is the SEO Summary?
The SEO Summary Report under Milestone Insights is basically a consolidated SEO report of your website on SERPs. It also displays your performance against your competition to draw a roadmap for improvement. The features of the SEO summary are:
Website speed Vs Competitors
The report displays your mobile website speed against your direct competition.
Ranking of Keywords (Branded and Non-Branded)
The report displays the ranking of branded and non-branded keywords against your competition.
Branded keywords are basically keyword strings that include the brand name, whereas non-branded keywords are keyword strings without the brand name or ones that are generic. Non-branded keywords are basically opportunities for the website to implement and improve its ranking.
The blue line is your average ranking of non-branded keywords against the average rank of your competition, which is the the orange line.
This graph in the SEO Summary Report displays the number of non-branded keywords ranking on Page 1-10 on Google.
Click on ‘Search Volume’ to know the search volume (number of times it was viewed on search engines) of the monitored keywords on each search engine result page.
This graph displays the position of the branded keywords implemented on your website, whether they are ranking in the top 3 positions or not.
Schema
The SEO Summary Report displays whether schemas are implemented on your website or not.
Schemas basically help search engine bots easily identify the content on your website which would in turn lead to rich snippets and better positioning on SERPs.
The blue bit (80%) signifies the percentage of your website that has contextual schema tags, while 20% of your website is missing schema tags as per the report. The report also highlights the warnings and errors that need to be rectified to improve your website’s ranking on SERPs.
Backlinks
A crucial ranking factor as it improves your online presence, the SEO Summary Report also displays the number of backlinks pointing to your websites from other websites.
As you can see, 5,540 websites are pointing to your websites using backlinks, while 41,427 links are DoFollow links, and 3,394 are No Follow links.
Social Media Performance
This bit of the report displays your brands’ social engagement on Facebook, Twitter, Instagram, YouTube, etc. It also charts out your social engagement against that of your competition.
The blue line is your average audience size Vs that of your competition in orange.
