Bing Insights
Overview
The Bing Insights section provides visibility into how your business profiles are performing on Bing Search. It tracks total impressions and offers flexible views and export options for easier analysis.
Background
Monitoring Bing Search performance helps businesses expand beyond Google and ensures they are optimizing across multiple search engines. Bing Insights allows you to track engagement levels, spot trends, and gather reporting data efficiently.
Who is this feature for?
This feature is ideal for local SEO managers, digital marketers, and agencies looking to optimize and report on multi-platform local search performance.
Step-by-Step Instructions
Navigating to Bing Insights
From the main dashboard, click on Local Insights.
Select Bing Insights from the dropdown menu.
Understanding the Data
Total Impressions
The Total Impressions tile displays the number of times your business appeared in Bing Search results for the selected time period.
You can view the data trends using the graph displayed below the impressions tile.
Adjusting the Time View
Use the available time filters to view impressions data by:
- Week
- Month
This flexibility allows you to identify short-term spikes or long-term trends in Bing Search visibility.
Exporting the Data
To export Bing Insights data:
Click on the Export dropdown at the top right.
Choose between exporting in PDF or Excel format.
Exported reports can be used for client updates, internal reporting, or historical comparisons.
Glossary
- Total Impressions: The number of times your business profile appeared on Bing Search within the selected date range.
- Export Options: Ability to download data in PDF or Excel formats for offline analysis and reporting.
Tips for Agencies
- Include Bing Insights in your client reports to show multi-search engine coverage.
- Compare performance across Google and Bing to identify additional growth opportunities.
- Use weekly or monthly exports to track and archive Bing performance for long-term analysis.