GBP Keyword Insights
Overview
The Keyword Insights section provides valuable data on how your business profiles are discovered in Google Search. It highlights which keywords are driving visibility for your profiles and how search behavior trends over time.
Background
Tracking keyword performance tied to your Google Business Profile allows businesses to understand customer search intent, optimize their local SEO strategies, and identify high-impact terms that can drive more traffic and conversions.
Who is this feature for?
This feature is designed for SEO managers, digital marketers, and agency professionals responsible for improving local search performance and aligning keyword strategies with customer discovery trends.
Step-by-Step Instructions
Navigating to Keyword Insights
From the main dashboard, click on Local Insights.
Select Google Insights.
Choose Keyword Performance from the expanded menu.
Understanding the Data Tiles
Total Searches
The Total Searches tile at the top displays the number of times your Google Business Profile appeared in search results during the selected time period.
Below the tile, a graph illustrates the trend of search appearances over time.
You can switch between a line graph and a bar graph using the graph-type selector on the right.
Total Keywords
The Total Keywords tile shows the number of unique search terms that triggered your business profile during the selected period.
A corresponding graph displays how the number of keywords changed over time.
Using Filters
A filter dropdown at the top right allows you to refine the data by:
- All Keywords: Displays all search terms.
- Branded vs Non-Branded: Separates branded (business-specific) and non-branded (category/product/service-related) search queries.
- Near Me: Shows searches containing "near me" phrases.
Keywords and Searches Table
A detailed table lists the keywords for which your profile appeared and their search volume.
Use the search bar above the table to quickly find specific keywords of interest.
Glossary
- Total Searches: Number of times your Google Business Profile appeared in search results.
- Total Keywords: Number of unique search terms that surfaced your profile.
- Branded Searches: Searches containing your specific business name.
- Non-Branded Searches: Searches for general categories, services, or products you offer.
- Near Me Searches: Searches where users add "near me" to find nearby businesses.
Tips for Agencies
- Use branded vs. non-branded data to show the impact of reputation-building efforts.
- Track "near me" search trends to optimize hyperlocal marketing strategies.
- Include keyword growth trends in client reporting to demonstrate SEO improvements over time.