The Keyword Insights in Milestone Local uses keyword data from Google to provide you insights on how your Google Business Profile is performing on search and what search terms are being used to discover your profile.

Path: Milestone Local > Local Insights > Google Insights > Keyword Performance

Total Searches

The Total Searches data tile at the top of this section displays the number of times your Google Business Profile has appeared on search for the selected time period.

The graph below displays the search trend over the selected period of time.

You can choose to change the line graph to a bar graph by using the option to the right.

Total Keyword

The Total Keyword Data tile displays the number of search terms of keywords used in search that resulted in your Google Business Profile being displayed.

The Graph below shows a trend of search terms used over the selected period of time.

Filters

You can filter the results for search types using the dropdown menu to the top right. You can select between:

• All Keywords
• Branded vs Non-Branded 
• Near Me

Keywords and Searches

The Keywords and Searches table below displays the keywords for which your Google Business Profile appeared and their overall search volume.

You can use the search bar to the top right to search for specific keywords.