Apple Insights

Overview

The Apple Insights section provides valuable data on how customers interact with your business on Apple Maps and related Apple services. It highlights the visibility of your placecard and the key actions users take, like website visits, direction requests, calls, and more, directly from your Apple listing.

Background

As Apple Maps becomes increasingly popular among iOS users, understanding customer behavior on this platform is essential. Apple Insights helps businesses monitor engagement, optimize presence, and track conversion-driven actions across multiple profiles.

Who is this feature for?

This feature is designed for digital marketers, local SEO professionals, and agencies who want to understand how Apple users engage with business locations and listings.

Step-by-Step Instructions

Accessing Apple Insights

Navigate to the Local Insights section from the main platform dashboard.

Click on Apple Insights to open the report.

Dashboard Filters

Once on the Apple Insights screen:

Click the Settings button.

You’ll see three customization options:

• Chart Type
  • Default (line chart)
  • Area chart
  • Bar chart
  • Pie chart
• Group
  • Day
  • Week
  • Month

Apple Insights Widgets Overview

Apple Insights offers a variety of widgets to monitor different aspects of customer interaction:

Customer Interactions: 

Views on your Apple Maps placecard.

Taps from the placecard:

• Website visits
• Direction requests
• Phone calls
• Shares

Showcase

Number of taps on featured showcase elements like promotions or highlights.

Menu & Food Orders

Taps on actions like:

• View Menu
• Reserve Table
• Order Food

Appointments

Tracks customer engagement with:

• See Pricing
• Order Now

Search Insights

Number of taps on your location from Apple search results.

Top search terms users entered before tapping your business in search results.

Exporting Apple Insights Data

Click the 'Download' button at the top right of the screen.

Choose to download as Excel or schedule.

Glossary

• Placecard Views: Number of times your business profile appeared on Apple Maps.
• Taps: Clicks or interactions initiated by users from your Apple listing.
• Showcase: Highlighted features or promotions on your profile.
• Search Insights: Search behaviors that led users to your listing.

Tips for Agencies

• Use Search Insights to fine-tune keyword strategies.
• Monitor Menu & Food Orders to evaluate call-to-action effectiveness for restaurants.
• Export insights monthly to build comprehensive performance reports for your clients.