I am seeing data for a resort client which has meeting, wedding, golf modules. Data seems highly inflated. Why?

For businesses that have modules such as Golf, wedding modules, etc., and language sites, the sub profiles are mapped to the sub path URLs (resort.com/dining) which are already mapped to the main URL (ex. resort.com). Now because the main profile is mapped to the base domain and sub path URLs are also mapped to the main domain profile, when data for the main domain and sub profiles are selected together, duplication of data occurs as the data of the sub path URLs are being counted separately as well as with their numbers under the main URL. To avoid duplication of numbers, select the main property separately (usually .1) from the other sub profiles and the numbers will be accurate.