What is the function of the Analytics Local tab?

The Analytics Local tab displays the local performance of your website. It displays key performance indicators (KPIs) such as direct traffic to your website, number of non-branded keywords of your website that were clicked, total time your website was found on search engines, visits to your websites, number of times users clicked on the request for directions to your property and number of time users clicked on the ‘Call You’ button to get in touch with your business to answer a query or make a booking. 

The Analytics Local Tab will also display a graphical representation of your website’s local performance. You can use the filters to choose any of the KPIs, such as visits to your website, call you, request directions or total search.