Managing Apple Keywords

Overview 

Apple Keywords help highlight the services and offerings of a business on Apple Maps. By adding relevant keywords and setting their importance level, businesses can improve their visibility and support user inquiries more effectively.

Background 

Apple Maps uses business keywords to connect users with businesses that match their intent. Assigning categories and importance levels to keywords helps fine-tune how your business appears in local searches, offering better alignment with user expectations.

Who is this feature for? 

This feature is designed for agencies and multi-location businesses looking to optimize how their clients or branches appear in Apple Maps search results.

Step-by-Step Instructions

Adding Apple Keywords for a Single Location

1. Access the Keywords Section:

Navigate to Local > Locations > Choose a Profile > Profile Summary 

Select the business profile you wish to update.

From the Profile Summary, click on the Keywords section on the right.

2. Add a Keyword:

Click on Add Keyword.

Enter the keyword.

Choose a Category from the dropdown.

Assign a Relative Importance to the keyword compared to others.

Bulk Updating Apple Keywords Across Locations

1. Access Bulk Upload:

From the main dashboard, click on Businesses. 

On the Configurations tab, select Bulk Upload/Download.

2. Download the Profile Data Template:

Download the spreadsheet titled Profile Data – UNAP and PAS.

In the downloaded file, navigate to the last three tabs for bulk updates.

3. Update the Apple Keyword Tab:

In the Apple Keyword tab, enter the Profile Aliases of the locations.

Add keywords relevant to each location.

Specify the Keyword Type.

Set the Importance Level for each keyword.

4. Upload and Save:

After updating the data, upload the file to apply bulk changes.

Glossary

• Apple Keywords: Terms that describe business services and offerings for Apple Maps.
• Keyword Category: Classification of the keyword to help Apple understand context.
• Importance Level: Relative significance of one keyword compared to others.
• Profile Alias: Unique ID used for identifying locations during bulk uploads.

Tips for Agencies:

• Prioritize high-impact keywords that reflect seasonal promotions or trending services.
• Regularly audit Apple Keywords to ensure relevance and search accuracy.
• Use the bulk upload feature for efficient updates across many locations.