Profile Settings
On the Profile Settings tab, business profile users can enable settings meant for the location that has been inherited from the business settings.
Data Sources
Here, the user can enable or disable data sources for the profile that have been inherited from the business. There are two sets of data sources
- Premium data sources: Data sources that can be enabled for a fee or subscription
- Non-Premium data sources: Non-billable data sources
Module Settings
For some of the data sources, multiple operations can be performed by syncing data between the business data source and milestone products, and using the module settings tab, the business profile user can choose which data source and milestone product have to be synced. Click on save, once you’ve selected the data source to be selected for the feature enabled on the business level.
Event Calendar
Using this option, the user can define the settings of the Event Calendar on Milestone CMS. The user can choose the:
- Event Configuration:
- Auto Accept wizard on/off which is basically the Featured Events Wizards that pulls events happening around the business property
- Data radius - The proximity of events happening around the business property
- Thumbnail Dimension (height and width of event banner) - for the event image to be displayed
Event Category
Users can create a new event category that can be chosen when setting up an event. Click on ‘Save’ once a new category has been added
Users can restore and auto-populate the default event category.
Manage Venue: Users should be able the select event venue from the list that will be given as a choice when setting up an event.
Competitors
On this tab, you can enter the competitor details for the business. On the business level, you can choose the number of competitors you would wish to track.
Users should be able to add competitor details either 3 or 5 competitor details as configured in the business tooling page. To add a competitor, click on ‘Add New’ and then click on ‘Save’.
The user has to then add details while adding competitors such as competitor name, location, and recommended data sources URLs along with unique IDs to track the performance of the competitors on various social platforms.
Enter the URL and Unique ID of the various social platforms to track the competitor's performance.
The user can enable/disable competitor tracking, delete competitors or add competitors.
Analytics
On the ‘Analytics’ tab, the user can decide how they wish to track their website data. There are 3 sections under this tab:
Analytics
Here the user can decide how they wish to track their website leads – as an event category or goals-based.
If
‘Event Category’ is chosen, then the user has to set the date
range and then name the event category for tracking. Click on the
‘Event Category’ button to add a new category.
The user can also choose to track website leads as goals. Here too, enter the date range and click on “Goal’ to track website leads as goals.
Note: Both Event Category and Goals
can be tracked together provided the date range is different.
- Paid media conversion
This section is applicable to businesses that run paid media campaigns. Using the data extracted from Google Analytics, the user can set this up to calculate the dollar value of the goal as well as phone or call revenue.
- Data Extraction:
Here you can choose to extract data from multiple sources for the Analytics module. While this is done automatically, you can use this option if there is a gap in data. From the ‘Select a source’ drop-down, choose a source you wish to extract data from, click on ‘Submit New Request’, enter the start and end date for the data extraction and click on ‘Submit’ to begin extracting data.
SEO Keywords
On the ‘SEO Keywords’ tab, users can choose to bulk upload or add SEO keywords related to the business property.
- User should be able to add keyword recommend for SEO and digital marketing by clicking on the ‘Add New’ button. Enter the keyword, category, choose the search engine or social channel and device type (desktop or mobile).
- By clicking on ‘Manage Category’, users can manage their keyword categories.
- By clicking on ‘Auto Add’, users can auto find keywords for the submitted business profile URL.
- User can also download keyword file which is a sample file to bulk upload keywords.
- User can also update keywords with the bulk upload of keyword file. After entering the keyword details such as keywords, category, device type, query type, search engine, etc., click on ‘Choose File’ and click on ‘Upload’ to bulk upload keywords.
Exemption List
This tab allows the user to check the content structure of their web pages. Users can add a URL manually by clicking on the ‘Add New’ button, and then enter the URL path and if need be select the criteria for reporting.
Similarly, users can download the sample file to bulk upload URLs by clicking on the ‘Download Exemption File’.
To bulk upload the URLs, click on ‘Choose File’ and click on ‘Upload’.
