What are the Google, Bing & Yelp Insights Reports and how do I view them?

The Google / Bing / Yelp Insights reports are detailed local performance reports that go beyond just UNAP consistency of your Google / Bing / Yelp listings. They tell you how your listings are faring in terms of traffic, clicks, CTA actions and more.

How can I access the Google Insights / Bing Insights / Yelp Insights reports?

All local Insights reports are available in the Reports tab under the Local section. A snapshot:

On clicking Google Insights the Google Insights report will get displayed:

Click on the ‘Yelp Insights’ and ‘Bing Insights’ tabs to view your local performance on the respective platforms.