What type of details are added in the executive summary?
The Executive Summary includes the following:
Changes that have been made to the website by Milestone in the last month or quarter
Highlights of the month or quarter (page sessions, visitors, bookings, Y-O-Y comparison, etc.)
Opportunities to improve the performance of the website
Next steps that will be carried out by Milestone (Schema implementation, making the website ADA compliant, etc.)
Suggested updates for the website
Other relevant details of the website