Lesson 3: Understanding the key screens and their functionality of Schema Manager

With Milestone Schema Manager, you can deploy error-free advanced schemas. This article will take you through the key screens of the Schema Manager platform.

To access Schema Manager, login to app.milestoneinternet.com and click on the ‘Schema’ tab.

‘SETTINGS’ screen:

This screen lets you configure Schema Manager to discover your website pages, upload your own web pages, recrawl pages to include fresh content, and append or add new URLs while retaining the existing URLs that have already been crawled. Once the Schema Manager has been connected to your website, you can choose how you want to fetch the page URLs from the below options:

• Discover & Crawl URLs - Allow the system to automatically crawl and auto-discover pages OR

• Upload your own - Allow system to manually upload a list of pages

• Append - Add URLs while retaining the existing URLs

• Recrawl - Recrawl existing URLs to update their content

You also need to select the user agent – desktop or mobile. Once done, click on ‘Start Crawl’ to initiate fetching of URLs in Schema Manager.

Note: Only once that pages have been crawled can any action of tagging, generating and publishing of schemas be carried out. Your existing live schema is not affected for recrawled pages. If there is a content update in the pages after recrawl, it is recommended to review and republish the schema so that the web page always has the schema referring to the latest content. 

‘SCHEMA AUDIT’ screen:

Once URLs are fetched, they will appear in this tab. Along with the URLs, the tab displays schemas deployed, Errors / Warnings & schema publish status. Click on Actions to open schema editor and add / edit schemas.

Once the schemas have been published, you can continue to monitor the health of these schemas from here.

Milestone Schema Manager groups similar pages based on URL and page element structure. The grouped URLs are shown in blue, such as: 

If you click on the group, you shall be able to view all URLs grouped under this:

To remove URLs from the group, click on the ‘X’ symbol under the 'Ungroup' column.

To add a schema click on ‘+. To edit an existing schema, click on ‘!’ . This shall open the web page in the Schema Editor.
 

‘SCHEMA EDITOR' Welcome Screen:

2. Select the schema type enter the properties and apply schema:

Once you choose the schema type, the editor will display the most relevant properties. 

3. Generate schema block & Validate by clicking on ‘Save & Generate’:

4. Publish to site:

You can publish only if there are no schema errors. 

Now that you know about the key screens, check out and deploy your first schema.

Schema Summary Screen:

The Schema 'Summary' tab will display the performance of the website post-deployment of schemas as well as the total number of URLs and URLs with and without schemas and the number of URLs with Schema Errors. 

1. 'Performance & Visibility' widget

The Performance & Visibility widget displays the trend graph for the period selected of the total impressions and clicks of the website of the business. 

2. 'Schema Audit' widget

The Schema Audit widget displays the total URLs of the website that have been crawled, URLs with and without Schema and the URLs which have schema errors. 

Schema Visibility Screen:

The Schema Visibility screen gives you insights as to what search engines know about your website and the total universal search results.

1. 'What Search Engines know about you' widget

This is based on the type of schemas that you have deployed on your website. The widget tells you in detail what the search engines know about your website. 

2. Total Universal Search Results

This widget displays the Total Universal Search Results of your website and a breakdown of the rich search results of where your website appeared on search. 

Search Performance Screen

This screen displays the search performance of your website in terms of pages, rich results, and categories. 

1. Pages

Displays the performance of the pages on a whole in terms of impressions, clicks, average CTR, and average position. 

Breakdown of the performance of each URL. 

2. Rich Results

Displays the URLs of the website that were displayed as rich results and their performance measurements in terms of impressions. clicks, average CTR, and average position. 

 Breakdown of perfomance of URLs as rich results on search. 

3. Categories

Displays the performance of schema combinations or categories. Using this, you can see which schema combination is working best in terms of performance for your business.